Objectif Chasse: Much more than a brand.

The story of Objectif Chasse begins well before 2020.
It takes root in the childhood of two friends, Axel and Julien, bound by a shared passion: wild nature. Not the kind we pass through in a whirlwind, but the kind we learn to listen to. The kind we respect, contemplate, and understand.

From their first outings, well before they were adults, they already knew that they were not there to escape the world, but to get closer to it in a different way.
Observing the tracks left in the mud, stopping at dawn to listen to the sounds, feeling the wind and guessing what it was carrying. For them, hunting was all about this: a total connection to the environment, a discipline, a silent respect.

For years they roamed the woods, the valleys, the mountains.
But over time, one frustration keeps recurring: the equipment is never up to scratch. Too fragile. Too complicated. Too marketing-y. Nothing that reflects their way of being in the field.
And one day, at a bivouac, between a serious discussion and a few laughs by the fire, an idea germinated.

What if we created our own universe ?
What if we built a project that would bring together everything we expect from a brand: simplicity, reliability, passion, and above all, honesty?

Birth of an independent brand

In 2020, they decided to take the plunge.
Without investors, without significant resources. Just their savings, their expertise, and a clear vision: to create a French brand designed by hunting and nature enthusiasts, for enthusiasts.

The beginnings are modest.
They store the packages themselves, respond to customers one by one, and test each product in real conditions, in the same forests where it all began.
No complicated strategy, no grand promises. Just common sense, experience, and discipline.

Very quickly, the feedback is there.
Their first customers encouraged them. Other enthusiasts recognized a rare sincerity in their approach. The adventure grew, but never deviated from its original trajectory.

A simple philosophy: nature at the center

Objectif Chasse is not a company born in an office.
It's a brand that breathes morning dew, cold nights on the edge of the forest, 4 a.m. wake-ups, long waits filled with silence.
Every decision is guided by this philosophy: creating for those who live outdoors . Those who know that good equipment is no substitute for experience, but it can make all the difference at the right time.

Today

Today, Objectif Chasse is still independent.
Still French. Still guided by the same values.

Axel and Julien are still here. They still read every message, test every product, and have never stopped treating each customer as part of the same big family.

Because deep down, Objectif Chasse is not just a brand.
It's a story of friendship. A story of passion. A story of respect.
And maybe that's why she speaks to you so much.

And tomorrow?

We're not looking to be the biggest.
We seek to remain fair.
Fair in our choices, in our values, in our way of working.
We will grow if we remain true to who we are: two passionate people who wanted to do things differently.

If you have joined us, welcome.
You're not just supporting a brand.
You are joining a story that is just beginning.